AT PANORAMA, AMEX USED THEIR SPACE TO CREATE THE MOST UNEXPECTED, INSTAGRAMMABLE MOMENTS OF THE FESTIVAL.

At the 2017 Panorama Music Festival, American Express wanted to amplify the fan experience in new and innovative ways that were supremely shareable. So, we created a space where the beat of New York intersected with the energy of the festival. To help establish our theme, we surrounded the perimeter of the activation with a cityscape made from salvaged speaker and instrument parts. Inside, guests organically explored and interacted with creative, unexpected, and “Instagrammable” sets that put unique twists on City life and music.

Some of our most popular installations included a miniature Brooklyn Bridge tower with suspended swing sets, an American Express Centurion recreated from rolls of cassette tape, and a custom-built NYC subway car studded with LED lights. Every element was an embodiment of the City and Panorama, providing fans with social currency to share and an experience to remember.