Basketball fans know that NBA All-Star Weekend is one of the biggest heat moments of the season and brands know its a terrific way to engage with fans both on site and
at home.

 

The American Express Experience, was an intimate pop-up located two blocks from L.A. LIVE that delivered a multi-sensory journey of basketball, with interactive rooms and instillations. Guests were transported into a basketball-centric world that provided a new, unique perspective of the game.

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Installations included a Lakers Vault, a room of 18 handmade Chandelier Hoops, LED-lighted Neon Backboards, an infinity room featuring animations from artist Velvet Spectrum and a tunnel of Exploded Floorboards.

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Press:

Forbes

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 Awards:

Clio Sports 2019 - Event/Exhibit Design

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