Hamilton presented by American Express
PLATINUM CARD MEMBERS EXPERIENCED A PRIVATE HAMILTON PERFORMANCE, AND AN EPIC AFTER PARTY INSPIRED BY THE SHOW.
To celebrate the relaunch of the Platinum Card, we gave American Express Card Members the ultimate access, treating them to an exclusive performance of Hamilton, and an after party unlike any other. First, they watched the hottest show in town alongside celebrities, and social media influencers. Then, guests kept the night going at the Diamond Horseshoe, where Hamilton inspired art installations throughout the space set the tone for the evening.
We built a custom sculpture centerpiece made from 5,000 staggered platinum cards. We also commissioned renown artists Rich Tu and Stefan Knecht to create urban interpretations of the Winter’s Ball, live-tracing lines from Hamilton behind a glass wall, and expertly handcrafting lyrics onto coasters, menus, bar graphics, and backdrops. To truly make it a night to remember, cast members showed up to mingle with Card Members, as they enjoyed specialty cocktails, fine food, and live DJ performances.