American Express
Hawks Island

THE MOTHER OF ALL TAILGATES

Seattle Seahawks fans, AKA the "12s," are some of the most passionate fans in the NFL. But with only a small parking lot next to the stadium, they've never had a place to tailgate before. We solved that by taking a 200-ft gravel-hauling barge, docking it on a pier in Seattle's Puget Sound, and transforming it into "American Express Hawks Island." The island had everything the 12s needed to get game-ready: food, live music, games, a mock football field, appearances by Seahawks legends, and of course...booze.

Kicking off during the '15-'16 season, the experience has become a tradition for fans.

Press:

Curbed Seattle

Seattle Refined

 Awards: 

Clio Sports - Bronze