American Express

2018 NBA All-Star

TAKE A WALK THROUGH A TOPSY-TURVY, DECONSTRUCTED WORLD WHERE BASKETBALL COMES TO LIFE IN IMAGINATIVE AND ARTFUL WAYS.

Basketball fans know that NBA All-Star Weekend is one of the biggest heat moments of the season and brands know its a terrific way to engage with fans both on site and
at home.

 

The American Express Experience, was an intimate pop-up located two blocks from L.A. LIVE that delivered a multi-sensory journey of basketball, with interactive rooms and instillations. Guests were transported into a basketball-centric world that provided a new, unique perspective of the game.

Installations included a Lakers Vault, a room of 18 handmade Chandelier Hoops, LED-lighted Neon Backboards, an infinity room featuring animations from artist Velvet Spectrum and a tunnel of Exploded Floorboards.

Press:

Forbes

Awards:
Clio Sports 2019 - Event Exhibit Design