CarMax

No need to go pro to get your very own bobblehead. CarMax gives Phoenix area fans a fun way to show their love for the Suns and Mercury.

In partnership with Phoenix NBA and WNBA teams, the Suns and Mercury, CarMax sought to make a big impression with fans at the Footprint Center. Located on the 2nd level concourse, audiences attending games could enjoy an exclusive AI experience before tip off and take home a collectible like no other.

Fans approached an ipad station where their image was captured. From there fans were able to customize their digital bobblehead by picking a Suns or a Mercury uniform, their hairstyle, and add a few accessories.

Once completed fans were sent a video output to their email address of their personalized bobblehead figure that they could share on their social channels.