Surge, the popular 90s soft drink, is back exclusively at Burger King. We helped Coca-Cola spread the word of its return by looking to another 90s icon—the pager. The throwback tech does one thing, and one thing only: lets you know when Surge is flowing at a BK near you.  The campaign is comprised of a teaser, a long form piece (similar to a new product reveal), and hidden camera footage of an actual pager kiosk set up right outside of an Apple store

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Adweek